The New York Alliance Against Insurance Fraud (NYAAIF) was founded in 1999 to assist insurers in complying with New York State Regulation 95, which requires insurance companies to sponsor public awareness programs on insurance fraud.

NYAAIF is enhancing outreach to consumers by pooling insurer resources rather than each company doing its own stand-alone program and potentially diluting the anti-fraud message. A consistent and hard-hitting message to consumers has proven to be an effective and efficient method for increasing awareness about fraud, reducing the public's tolerance for this crime and encouraging citizens to report fraud. Beginning in early 2000, NYAAIF sponsored a series of paid radio advertisements around the state, including the top four media markets (New York, Buffalo, Rochester, and Albany). The campaign also included public service announcements, brochures, envelope stuffers, development of this website and a media tour to explain the severity of insurance fraud to newspapers, radio stations and television news programs. NYAAIF also commissioned consumer research before launching this effort to get a baseline measurement of consumer awareness and attitudes about fraud in order to measure the potential effectiveness of this and subsequent media campaigns. More research will be conducted in the future for comparison purposes. The initial outreach campaign received the approval of the New York State Department of Insurance for participating insurers to use in complying with state anti-fraud regulations. The New York Insurance